What You Need to Consider When Hiring Voiceover Services
Choosing a voiceover artists can be an intimidating decision as they will be the voice of your brand and represent your company’s image. The following are crucial factors to consider when choosing voiceover services.
Determine your needs and requirements so you will know the kind of voiceover artist you are looking for. You can narrow down your list by identifying the kind of information that you want your talent to present, for instance, sales information, or storytelling. Establish the emotions that you want to create for your brand and look for an artist who will perfectly embody them.
The other thing to consider when hiring a professional voiceover artist is gender. Whether to hire a female or male voiceover artist is a highly debated topic. However, studies have shown that a female voice is great if you create a soothing effect while the male voice tends to be more authoritative. Besides, the voice should match to the audience so that they do not feel alienated; in order to appeal to a female audience, consider a female voice. If your type of video is targeting the children, then you may want a more enthusiastic, energetic and bright voice.
Accent is the other thing you should consider when choosing your voiceover talent. If you want to create a video for a specific international audience, then you want to opt for an artist with that kind of accent. Make sure that they evoke friendliness in order to represent well the image of your brand. Additionally, if you are creating a video for a certain country, you probably want to opt for voiceover artists from that region.
An important tip is to choose a talent that is highly experienced in the voiceover field. Before you hire their services, find out how long the artist has been in business. You want to hire a talent that has been in business for some years as this shows they know what they are doing. Keep in mind that choosing a less qualified voiceover artist can be damaging to your brand or company. Be sure to look at their previous and determine whether it matches your project as well as the demographic of your brand.
Also, you may want to come up with a list of potential voiceover companies that have professional voiceover artists. You can narrow your search to companies that offer top-notch voice services for movies, audio books, ads, and commercials depending on your needs.
Compare the pricing structures of different voiceover companies or artists to enable you make the right decision. Look for competitive pricing but do not settle for very low prices otherwise you may get low quality voiceover work.