Video production refers to the process of capturing moving images in sections, combining them and editing by a producer. Film production, event videos and marketing videos are different examples of video production which are usually influenced by the targeted audience and scale production.
Video production starts with an idea which builds into a story which is put in writing as a script. There are three stages in video production which are; preproduction, production and post production and should be followed sequentially. The plans, requirements and the time frame required for the video production are all determined at preproduction stage. Video contents are captured at the production phase of video production which is a quite involving. Postproduction phase deals with editing the video sections making sure that the sound effects and image resolutions properly done and organizing them in a way that they communicate to the intended audience.
Video production requires the producer to oversee the idea of producing a video and provide all the requirements such as lighting, cameras, make-up artists and budgeting. A film is only considered legal after the producer has observed all the protocols as required by the government such as copy rights and video registration. The producer should have it in mind that video production is a business which exists in very competitive environment in the entertainment industry and do all what it takes to perform best. Video production has gained popularity recently due to advanced technology and can be done more quickly and excellent results with ease.
Video production requires an experienced producer to handle the undertakings involving the actors and video casting. The marketability of the f video is influenced by the ability of the producer to understand his audience for the video to be thrilling enough as well as broaden the scope of the targeted audience. Subtitles have been used by many producers in movie production with the aim of counteracting language barrier especially in situations where there targeted audience use two different languages.
Video production with an intention of making profit requires a producer who is quite knowledgeable on issues related to marketing such as employing copyright regulations to avoid plagiarism and allowing rating by viewers. It is quick to integrate, process and interpret information through videos in the modern society thus they are commonly used to pass information to the society and in learning institutions. Video production is very dynamic and has a lot importance as it can be used to preserve live memories, learning purposes, entertainment and more so a source of income. Video production is a way improving talents and hobbies of most young people such as acting, video shooting among others and through this they can raise money while still in school.
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