Reviews have become an integral part of online marketing tools.Today, people have a tendency to cross check products and services before consumption. This they do by viewing product reviews. Most commonly viewed reviews are Google reviews though there are other types of reviews. Clients regard highly the opinions of other clients concerning a business. For potential customers, testimonials from fellow clients is what confirms or denies the image potrayed in a company’s branding. Ratings and reviews, therefore, have a great influence on consumer’s decision making. Making good use of reviews on a company’s website is, therefore, essential. Good ratings and reviews would sell the company well to potential customers.
One can prevent bad reviews from getting to their website by using the control tools in the plug-ins. The control of reviews are limited when using some sites. Negative reviews are not entirely bad, they can be used as constructively to improve customer experience. A strategic response to a negative review on a business’s website can also help balance out the impact. It is important to acknowledge clients who give positive feedback.
Today, so many things are crying out for people’s attention that only what is considered most relevant is apportioned adequate time. A good review can be eye catching to a reader on your website and will probably win them over as they indulge in knowing more. Good reviews from big brands can increase the credibility of a company to potential customers. Some small enterprises like Go-Forth Pest Control in Wilmington,NCare already making sales with this trick.
Google reviews are free unless a business is looking to increase flexibility and make work easier by buying additional plug-ins. For most applications, there are options that make it unnecessary to buy a plug-in. Google places reviews is a plug in that can be used with WordPress. It can feature up to three reviews at one time. The review panel can be customized by changing some configurations and design options.
Another common site for reviews is Yelp.Yelp is designed to only feature real customer’s reviews thus making it credible. When using Websites developed by wordpress then one need not buy an additional plug-in feature for Yelp. Facebook reviews can also be used in a website.
Beyond the three review tools covered by this article, there exist others. The three review types are website friendly because they can be used with features readily available within website settings without having to purchase additional features.